USER EXPERIENCE RESEARCH WORKSHOP
ABOUT THE WORKSHOP
In User Experience Research: Discover What Customers Really Want, authors Marty Gage and Spencer Murrell have demystified the fuzzy front-end of design thinking. The book’s method is the culmination of thirty years of experimentation and marketplace validation to make capturing the ideal customer experience achievable.
During a 90-minute workshop, Gage and Murrell will address the crucial first step of the design thinking process and how to get it right. With the book’s key principles as a foundation, the authors will discuss how to connect users’ desired emotional states to an actionable articulation of an experience. They’ll share the framework used to describe experiences and how it enables companies to measure their ideas based on what people really want. Participants will walk away with a clearer understanding of how to create a successful user-driven experience and confidence to align teams around this new proven approach.
This workshop is valuable for anyone seeking to learn how to adopt this step-by-step approach for uncovering their customers’ and users’ desired experiences, including Designers, Developers, Product Managers, Engineers, Market Researchers, CEOs, CMOs, and more. In-person or virtual, our workshop format can accommodate multiple company needs.