“One of the most transformational pieces of work I have seen in my career.”
Global Head of Experience Design, Top 5 Automotive Company
“Lextant is the preeminent leader in user experience design research. Their methodologies, capabilities in human factors, and structured analytical processes are unmatched.”
Experience Design Architect, Top 5 Automotive Company
“The best work I have access to on end-user aspirational needs…”
Senior Experience Manager, 2nd Largest Technology Firm in the World
“The best piece of research we have.”
Director of Marketing, Global Medical Device Company
IDEAL EXPERIENCE STRATEGIC INSIGHTS
- Provided a 15-year foundation of innovation that helped grow what is now the largest shampoo brand in the world.
- Identified an entirely new market for a leading home fixtures brand, exceeding first-year sales projections by 1100%. The insights were so comprehensive, they became required reading for all new employees of the company.
- Inspired new frozen food packaging that created an almost immediate 30% lift in sales to turn around the decline of a Fortune 500 heritage frozen entrée and dessert brand.
- Defined and competitively measured luxury desires to revitalize a luxury automotive brand experience, leading to its highest retail sales in over 17 years, including a 48% YOY increase in the pivotal Chinese market.
- Cut research costs by 60% and reduced time to market by 35% through alignment and faster decision making of a Fortune 500 CPG brand’s marketing, culinary, R&D, and agency teams.
IDEAL EXPERIENCE STRATEGIC FRAMEWORKS
- The prestigious ‘Infotainment System of the Year’ Award from Digital Trends and ‘Best Experience’ accolades from Forbes and Wards’ UX List were won leveraging over 10 years of Ideal Experience-focused design and measurement for a “Big Three” automotive manufacturer.
- Clarified consumer needs and value propositions for luxury, electric, connected, and autonomous experiences in the transformational mobility market.
- Unlocked new product opportunities that built a $2 billion dollar brand in the oral care industry.
- Defined the experience features and functionality of a new printer solution that won numerous awards, including Best Printer of 2021. The new design approach impacted multiple lines of printer and drove higher market share for the brand.
- Drove the design of advanced precision farming solutions that contributed to industry awards from the American Society of Agricultural and Biological Engineers (ASABE).
- Inspired the design of a new health club management service that reduced paperwork, expenses and employee training while increasing productivity, efficiency, and security for club owners.
IDEAL EXPERIENCE JOURNEY MODELING
- Uncovered opportunities for digital innovation that spurred a 25% increase in service tech productivity for a leading material handling company.
- Redefined and measured an out-of-box-experience, leading to a UX award for Best Printer Setup Experience from the International Design Center Berlin.
- Delivered a lean product journey opportunity analysis that aligned a global Fortune 100 healthcare organization.