“One of the most transformational pieces of work I have seen in my career.”

Global Head of Experience Design, Top 5 Automotive Company

“Lextant is the preeminent leader in user experience design research. Their methodologies, capabilities in human factors, and structured analytical processes are unmatched.”

Experience Design Architect, Top 5 Automotive Company

“The best work I have access to on end-user aspirational needs…”

Senior Experience Manager, 2nd Largest Technology Firm in the World

“The best piece of research we have.”

Director of Marketing, Global Medical Device Company


  • Provided a 15-year foundation of innovation that helped grow what is now the largest shampoo brand in the world.
  • Identified an entirely new market for a leading home fixtures brand, exceeding first-year sales projections by 1100%. The insights were so comprehensive, they became required reading for all new employees of the company.
  • Inspired new frozen food packaging that created an almost immediate 30% lift in sales to turn around the decline of a Fortune 500 heritage frozen entrée and dessert brand.
  • Defined and competitively measured luxury desires to revitalize a luxury automotive brand experience, leading to its highest retail sales in over 17 years, including a 48% YOY increase in the pivotal Chinese market.
  • Cut research costs by 60% and reduced time to market by 35% through alignment and faster decision making of a Fortune 500 CPG brand’s marketing, culinary, R&D, and agency teams.


  • The prestigious ‘Infotainment System of the Year’ Award from Digital Trends and ‘Best Experience’ accolades from Forbes and Wards’ UX List were won leveraging over 10 years of Ideal Experience-focused design and measurement for a “Big Three” automotive manufacturer.
  • Clarified consumer needs and value propositions for luxury, electric, connected, and autonomous experiences in the transformational mobility market.
  • Unlocked new product opportunities that built a $2 billion dollar brand in the oral care industry.
  • Defined the experience features and functionality of a new printer solution that won numerous awards, including Best Printer of 2021. The new design approach impacted multiple lines of printer and drove higher market share for the brand.
  • Drove the design of advanced precision farming solutions that contributed to industry awards from the American Society of Agricultural and Biological Engineers (ASABE).
  • Inspired the design of a new health club management service that reduced paperwork, expenses and employee training while increasing productivity, efficiency, and security for club owners.


  • Uncovered opportunities for digital innovation that spurred a 25% increase in service tech productivity for a leading material handling company.
  • Redefined and measured an out-of-box-experience, leading to a UX award for Best Printer Setup Experience from the International Design Center Berlin.
  • Delivered a lean product journey opportunity analysis that aligned a global Fortune 100 healthcare organization.