THE DEFINITIVE GUIDE TO GENERATIVE USER EXPERIENCE RESEARCH

The approach in the book has been applied to journeys, products, services, environments, digital interactions, packaging, brands, formulations, food, buildings, and transportation. A flexible, repeatable process steered by six key principles.

An indispensable, fully illustrated, step-by-step manual.

Each chapter explains the tools, related principles, and provides notes on how to execute.

TABLE OF CONTENTS

INTRODUCTION

The Design Thinking Process
The Six Key Principles For Successful User Research
How To Use This Book

MAKING EXPERIENCES ACTIONABLE

A User-Driven Perspective On Design Thinking
Defining Value: What People Really Want
Ideal Experience Research

CHOOSING A RESEARCH APPROACH

Define Your Research Objectives
Select A Research Approach
Plan For The End Deliverable

FINDING YOUR TARGET USER

Identify Participation Criteria
Create A Screener
Recruit Your Participants

HAVING EFFECTIVE CONVERSATIONS

Formulate Your Questions
Create A Discussion Guide
Conduct Interviews

CAPTURING CLEAR DATA

Structure Your Data
Use A Spreadsheet Tool
Take Good Notes

DESCRIBING EXPERIENCES WITH STIMULI

Applications Of Collaging
Prepare Collage Exercises
Conduct Collage Exercises

UNDERSTANDING THE SITUATIONS OF USE

Approaches To Contextual Inquiry
Visual Documentation
Self-Documentation

CONDUCTING RESEARCH

Prepare Study Materials
Finalize Your Set-Up
Test Your Approach

FINDING THE BIG IDEAS

Code The Data
Identify Patterns
Synthesize Themes

TELLING THE STORY OF THE FUTURE

Model Experiences
Design Sourcebooks
Create Storyboards

TAKE A LOOK INSIDE

Please wait while flipbook is loading. For more related info, FAQs and issues please refer to DearFlip WordPress Flipbook Plugin Help documentation.

Sign up to download the first chapter!

©2022 LEXTANT. ALL RIGHTS RESERVED. LEXTANT.COM   /  CONTACT US