THE DEFINITIVE GUIDE TO GENERATIVE USER EXPERIENCE RESEARCH
The approach in the book has been applied to journeys, products, services, environments, digital interactions, packaging, brands, formulations, food, buildings, and transportation. A flexible, repeatable process steered by six key principles.
An indispensable, fully illustrated, step-by-step manual.
Each chapter explains the tools, related principles, and provides notes on how to execute.
TABLE OF CONTENTS
INTRODUCTION
The Design Thinking Process
The Six Key Principles For Successful User Research
How To Use This Book
MAKING EXPERIENCES ACTIONABLE
A User-Driven Perspective On Design Thinking
Defining Value: What People Really Want
Ideal Experience Research
CHOOSING A RESEARCH APPROACH
Define Your Research Objectives
Select A Research Approach
Plan For The End Deliverable
FINDING YOUR TARGET USER
Identify Participation Criteria
Create A Screener
Recruit Your Participants
HAVING EFFECTIVE CONVERSATIONS
Formulate Your Questions
Create A Discussion Guide
Conduct Interviews
CAPTURING CLEAR DATA
Structure Your Data
Use A Spreadsheet Tool
Take Good Notes
DESCRIBING EXPERIENCES WITH STIMULI
Applications Of Collaging
Prepare Collage Exercises
Conduct Collage Exercises
UNDERSTANDING THE SITUATIONS OF USE
Approaches To Contextual Inquiry
Visual Documentation
Self-Documentation
CONDUCTING RESEARCH
Prepare Study Materials
Finalize Your Set-Up
Test Your Approach
FINDING THE BIG IDEAS
Code The Data
Identify Patterns
Synthesize Themes
TELLING THE STORY OF THE FUTURE
Model Experiences
Design Sourcebooks
Create Storyboards
TAKE A LOOK INSIDE
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