THE BOOK

THE DEFINITIVE GUIDE TO GENERATIVE USER EXPERIENCE RESEARCH

The approach in the book has been applied to journeys, products, services, environments, digital interactions, packaging, brands, formulations, food, buildings, and transportation. A flexible, repeatable process steered by six key principles.

An indispensable, fully illustrated, step-by-step manual.

Each chapter explains the tools, related principles, and provides notes on how to execute.

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INTRODUCTION

The Design Thinking Process

The Six Key Principles For Successful User Research

How To Use This Book

MAKING EXPERIENCES ACTIONABLE

A User-Driven Perspective On Design Thinking

Defining Value: What People Really Want

Ideal Experience Research

CHOOSING A RESEARCH APPROACH

Define Your Research Objectives

Select A Research Approach

Plan For The End Deliverable

FINDING YOUR TARGET USER

Identify Participation Criteria

Create A Screener

Recruit Your Participants

HAVING EFFECTIVE CONVERSATIONS

Formulate Your Questions

Create A Discussion Guide

Conduct Interviews

CAPTURING CLEAR DATA

Structure Your Data

Use A Spreadsheet Tool

Take Good Notes

DESCRIBING EXPERIENCES WITH STIMULI

Applications Of Collaging

Prepare Collage Exercises

Conduct Collage Exercises

UNDERSTANDING THE SITUATIONS OF USE

Approaches To Contextual Inquiry

Visual Documentation

Self-Documentation

CONDUCTING RESEARCH

Prepare Study Materials

Finalize Your Set-Up

Test Your Approach

FINDING THE BIG IDEAS

Code The Data

Identify Patterns

Synthesize Themes

TELLING THE STORY OF THE FUTURE

Model Experiences

Design Sourcebooks

Create Storyboards

TAKE A LOOK INSIDE

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