THE DEFINITIVE GUIDE TO GENERATIVE USER EXPERIENCE RESEARCH
The approach in the book has been applied to journeys, products, services, environments, digital interactions, packaging, brands, formulations, food, buildings, and transportation. A flexible, repeatable process steered by six key principles.
An indispensable, fully illustrated, step-by-step manual.
Each chapter explains the tools, related principles, and provides notes on how to execute.